PR Sevices

The principal reason clients retain us is our unswerving focus on results. And in the public relations business, clients define results as a steady, consistent flow of outstanding, on-target, on-message media coverage. This is what we are known for, and we are proud of it. The cornerstone of all client programs is a comprehensive and prioritized media program that promotes your story to all appropriate print, broadcast and online media, from industry verticals & key trade press to major national business publications.

As sophisticated as communications technology gets, there will always be the need for human interaction and engagement with your organization or brand in order to develop advocacy. At MAK PR, we are experts at creating and delivering experiential and word-of-mouth marketing activity ranging from product seeding to high-profile sampling and delivering on and offline guerrilla tactics. Our engagement activity will always be appropriate to achieving your business and brand objectives and providing a platform for direct and powerful interaction with consumers and stakeholders. We also create and implement social media campaigns that generate word-of-mouth marketing and peer-to-peer advocacy. There are a myriad social media outlets – the most well-known being Facebook, Twitter, Flickr and YouTube – along with forums and blogs that we utilize, where appropriate. We understand that social media not only presents huge opportunities but also reputational issues due to its immediate and uncensored nature. Our public relations consultancy seeks to maximize the benefits whilst managing the potential pitfalls to achieve your business objectives.

Speaking engagements at key industry conferences establish your executives as subject matter experts. MAK develops a comprehensive target list of conferences, tradeshows and other appropriate opportunities for speeches and presentations by the client’s executives. We draft presentation abstracts and proposals for all appropriate speaking opportunities. Once a speaking opportunity is secured, we act as liaison between the conference organizers and the client to manage the presentation details. The media relations program also includes media training for your top corporate spokespeople. Conducted thoroughly, former broadcasters go through drills to prepare executives for interviews and live broadcast appearances.

Industry analysts can influence major purchasing and procurement decisions, making it critical for our clients to maintain regular communication with key industry analysts to stay on the radar and to get into the right quadrant. Analysts also play a key role with the media, providing critical outside validation and market commentary. MAK works aggressively with the IT, healthcare, manufacturing & real estate, hospitality, fashion, retail and other communities to help clients develop and strengthen ties with key influencers and to leverage these relationships to secure references and quotes for the media and other key audiences. In order to accomplish this, several members of the team are charged with identifying and maintaining regular communication with key contacts at major firms such as Gartner, CII, FICCI, FIEO, MCCIA, etc. In addition, team members pursue influencers and thought leaders.

MAK secures meetings with these contacts around major news and strategy developments and prepares clients for these briefings with guidance on strategy developments, messaging and presentation content.