ICICI Prudential

Client's brief -

The usage of the logo is without a tag-line resulting in varying perceptions being formed across the target audience.


Client's objective -

To bring forth the fact that now, the business that's ICICI Prudential is a brand that's tech enabled to sell insurance and futuristic investment products, directly.


MAK's solution -

A dipstick research by MAK resulted in a recommendation being made to the marketing communication team at ICICI Prudential that, a tag line such as 'Protecting Lives. Enabling Dreams' should be used across communication based on its consumer centricity and thematic connect with ICICI Prudential's brand and its website address.


Services through which MAK delivered this solution -

1. Research
2. Strategy
3. Corporate Identity re-design
4. Technology Enablement


Result -

Subsequent to MAK's implementation, ICICI Prudential's target audience easily perceive as to how that brand has evolved digitally with usage of technology in its everyday interactions with its customers.


Reward -

Based on the implementation of this perception management and branding solution, MAK was awarded the opportunity to deliver a topical sales enhancement campaign for 2 of ICICI Prudential's top selling products.


SmartKid by ICICI Prudential

Client's brief -

'Smart kid' a bestselling plan to help parents save for their child's future. ICICI Prudential wanted to rev-up sales for this product during one of the festive seasons of 2015.


MAK's solution -

Communicate topically about the fact that 'SmartKid with ICICI Prudential Smart Life' is the ideal plan to enable one to save for their child's future by christening it's USP as 'Smart Benefit'.

MAK discovered that 'Smart Benefit' when explained clearly could be a big attraction for ICICI Prudential's target audience considering the fact that the policy continues even in case of the death of the policy paying parent.


Services through which MAK delivered this solution -

Radio,WhatsApp,Facebook,Outdoor Media and Print.


Result -

MAK's marketing communication activity for SmartKid created a surge in demand for this policy.


Reward -

MAK was awarded yet another challenging marketing communication campaign for ICICI Prudential.


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